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Our Story

Priceless is a rice-based social enterprise, which was initiated after a Year 12 Service Trip to the Roi-Et province of Thailand in 2016. The main purpose of our trip was to conduct a needs-analysis of the local Nongphainongwa Elementary School. After interacting with the students and their parents and teachers, we realized that the school could not afford the resources necessary to provide a quality education. Therefore, we established a partnership with the community to help them improve the school and their general standard of living. Today, we transport endangered species of rice from Roi Et and Chiang Rai into Bangkok. We package and advertise the rice effectively, sell it for greater profits, and send the money back to the community where it is reinvested. We are also working to teach the Roi Et farmers how to grow organic rice, so we can minimize our impact on the environment. In this way, we have created a chain of empowerment where the farmers are not reliant on our charity, but are working with us to better their own standard of living.

Student Voice: "Our Roi Et Experience" (Dec 2017)

During the year 12 service trip weeks, a number of us chose to go to Roi Et, a province in the northern region of Thailand. In Roi Et, we met the farmers of the villages Priceless supports. We saw their rice fields and the produce they harvested - we even got to try our hand at harvesting some rice by ourselves (although we weren’t very good at it). Aside from that, we had the chance to visit the school, where we met the children of those farmers. We brought over some games from home and taught them some things, such as English, cooking and music. There was also a sports session, where we taught them some sports such as softball. We spent a majority of our time at this school, bonding with the community (as they all pitch in to help the school out) and conducting interviews/needs analyses as well. In the end, we really got attached to the people and the kids and wished to continue to help them, so a lot of us joined Priceless in order to find other ways to benefit the community. -Krishina R.

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Roi Et CAS Trip 2017

Roi Et CAS Trip 2017

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Priceless Video - Earth Week

Priceless Video - Earth Week

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